Let’s talk about something every successful business knows: brand awareness. Think about the last time you bought something—like a new pair of Nike shoes. Sure, the journey might have ended with a Google search and a click on their website, but where did it start? Maybe it was a commercial you saw during a game, a video review on YouTube, a friend’s recommendation, or even just seeing someone rocking a pair of Nikes on the street.
This is the essence of brand awareness. It’s the mental and visual triggers that plant your brand in someone’s memory long before they’re ready to buy. And here’s the kicker: brand awareness isn’t just the first step in the funnel—it’s the foundation of the entire customer journey.
In this blog, we’ll break down what brand awareness really means, why it’s essential to your growth, and how to build it using modern tools, campaigns, and consistent messaging.
If people don’t remember you, they won’t buy from you. That’s why building recognition is so critical. It’s not just about exposure—it’s about consistency.
"Consistent brand presentation across all platforms can increase revenues by up to 23%."
Source – Forbes
Recognition is one thing—but awareness also lays the foundation for trust, which is now a major driver of purchasing decisions.
"A major consideration for brand purchase is now 'I must be able to trust the brand to do what is right,' at 81 percent."
Source – Edelman
You don’t need a Super Bowl ad to get noticed—you need clear branding, relevant content, and repeat exposure across the right channels.
1. Create Visual Impact
Before someone even reads a word, they see your brand's visual identity. Your logo, color palette, and overall design should stand out and stay consistent.
"Consistent branding can increase revenue by 33%."
Source – PR Newswire
2. Leverage Social Media
Social platforms are where consumers discover new brands, often before they even realize they need something.
"52% of all online brand discovery still happens in public social feeds (organic & paid)."
Source – Post and Courier Advertising
3. Use Influencer Marketing
When people trust an influencer, their recommendations carry serious weight. Even a micro-influencer can introduce your brand to hundreds or thousands of potential customers who are already engaged.
"63% of consumers will likely buy products promoted by an influencer they trust."
Source – HubSpot
4. Advertise Across Multiple Channels
The more touchpoints someone has with your brand, the more likely they are to remember you. That’s why multichannel visibility matters—from social and search to email, podcasts, and even offline media.
"Multichannel campaigns can improve purchase intent by 90% and brand perception by 68%."
Source – CMG Local Solutions
5. Invest in Storytelling
People remember stories more than products. Whether it’s a founder origin story, customer win, or behind-the-scenes content—show your humanity.
Example: Nike’s “Just Do It” isn’t about shoes—it’s about resilience and drive.
Example: Airbnb’s early videos centered around people finding belonging, not just booking homes.
To know if your brand is gaining traction, track the signals that show visibility and engagement:
Every time someone sees your brand, you’re either reinforcing trust—or breaking it.
"Consistently presented brands are 3.5 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation."
Source – Demand Metric
From your tone to your logo to your content, showing up the same way across every touchpoint is one of the simplest—and most effective—ways to build recognition.
BETTER BRANDS FOR A BETTER HUMAN CONDITION®
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